Enough with the Abbreviated Marketing Metrics As a business owner, you're probably drowning in a sea of acronyms from your marketing team—CPC, CAC, ROI, ROAS - FFS! it's enough to make anyone's head spin. Recently, I had a revealing conversation with a client who was laser-focused on reducing their CAC (Customer Acquisition Cost). It sparked an important realization: we're often asking the wrong questions about business growth. While efficient customer acquisition is important, an obsession with CAC can blind us to crucial factors that influence long-term success and sustainability. The Seductive Simplicity of CAC The [...]