For startups and small to medium-sized enterprises (SMEs), the ability to convert investments into tangible, sustainable results is paramount. Traditional metrics like Return on Investment (ROI) have long been the cornerstone for assessing financial performance. However, these conventional measures often fall short in capturing the full spectrum of benefits that investments can bring, particularly in today's multifaceted business environments. This is where Total Return on Investment (TROI) and Time to Return on Investment (also abbreviated as TROI) come into play, offering a more nuanced and comprehensive understanding of a company's effectiveness and efficiency. By looking [...]

A disjointed brand strategy is one of the biggest obstacles a business can face. It leads to customer confusion, weakens the brand's message, and ultimately stifles growth. For small and medium enterprises (SMEs), this challenge is often exacerbated by relying on multiple agencies to manage various aspects of marketing. While the intent is to tap into specialised expertise, the result is often a fragmented brand experience. This approach can make it incredibly difficult to maintain consistent messaging or deliver a unified customer experience. So, what’s the alternative? Consolidating marketing efforts under a single person [...]