Navigating the Traffic-Less Web: Embracing Rand Fishkin’s Insights on Reaching Your Audience

I recently read Rand Fishkin's eye-opening article, "How to Fight Back Against a Traffic-Less Web", and it struck a chord with me. (Rand is an absolute Boss, the way - so if you're interested, make sure you follow him!) The digital landscape is shifting dramatically, and strategies that once brought us success are losing their effectiveness. Rand highlights a critical reality: the internet is increasingly becoming a place where platforms keep users within their own walls, making it harder for brands to draw visitors to their websites. In this new environment, platforms are curbing the [...]

By |2024-10-04T10:16:21+01:004 October 2024|Brand Storytelling, Marketing Consultancy, Modern Marketing, SMEs|
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The Impact of Brand Workshops on Small to Medium-Sized Businesses

I recently wrapped up a brand storytelling workshop with a multi-generational luxury retail business—a family-owned company where the parents, now semi-retired, are passing the torch to their son, the current business manager. This experience was a stark reminder of the importance and transformative power of brand storytelling workshops for small to medium-sized businesses. These workshops are not just beneficial but essential for businesses looking to align internally and resonate externally. The Disconnect You Didn't Know Existed Let's face it: running a family business across generations isn't a walk in the park (I know, I [...]

By |2024-09-26T16:30:20+01:0025 September 2024|Brand Storytelling, Marketing Consultancy, SMEs|
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The Strategic Edge of Using a Brand Deck for Startups: Gaining Insight and Crafting Aligned Strategies

Unlocking Authentic Branding Strategies through Founders' Insights For marketing consultants collaborating with startups, truly understanding the foundational beliefs and visions of the founders is essential. This deep insight forms the cornerstone of crafting strategies that resonate with the target audience while reflecting the founders' original passion and purpose. Utilizing a brand deck of cards, such as those offered by Branding Cards, provides an innovative approach to uncovering the 'why' behind a company. This tool is invaluable for marketing consultants aiming to connect the founders' visions with customer expectations, ensuring authentic and impactful branding. Unveiling the [...]

By |2024-09-25T19:05:13+01:0013 October 2023|Brand Storytelling, Marketing Consultancy, Marketing Strategy, Modern Marketing, SMEs, Start Up Marketing|
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Unleashing Valuation Potential: The Power of Brand Storytelling for Tech Startups

Innovation is abundant, and competition is fierce. The need to stand out becomes increasingly challenging. While cutting-edge technology and solid financials may initially seem like the holy grail of success, a hidden ingredient has the power to set startups apart truly: brand storytelling. Imagine a scenario where investors and customers are not just intrigued by the surface-level features of a product or service but are deeply moved by the underlying purpose and passion driving it all. This is the essence of brand storytelling – the art of crafting narratives that resonate on a profound level, [...]

By |2024-03-02T08:58:59+00:004 July 2023|Brand Storytelling, Marketing Consultancy, Modern Marketing, Start Up Marketing|
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Brand Storytelling: The Game-Changer for Differentiation in the Tech Startup Sector

Brand storytelling: it's a term that's been thrown around a lot recently, yet many tech startups struggle to grasp its full potential. As a brand storytelling expert with over 25 years of experience, I can't stress enough the powerful impact a well-crafted narrative can have on a brand's success, particularly in the tech startup sector, where the competition is fierce, and differentiation is key. The challenge many tech startups face is standing out in an increasingly crowded marketplace. With the proliferation of innovation and an overabundance of similar products, differentiation is no longer just about [...]

By |2024-03-02T08:59:06+00:0012 May 2023|Brand Storytelling, Marketing Strategy, Modern Marketing, Start Up Marketing|
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Using Hick’s Law to Unlock Brand Narrative

Consumers in our increasingly connected world are bombarded by an abundance of messages and options, making capturing consumer attention difficult and effectively conveying your brand message even harder than before. Simplicity is key when it comes to brand storytelling success; one psychological principle which can assist businesses in crafting more captivating narratives is Hick's Law; this article seeks to explore its intricacies while offering insights on how you can apply this principle for maximum impact in brand storytelling. Understanding Hick's Law Hick's Law, coined by British psychologist William Edmund Hick and widely accepted in psychology [...]

By |2024-03-02T17:30:38+00:001 May 2023|Brand Storytelling, Marketing Consultancy, SMEs|
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The Art of Adaptation: How Twin Parenting Taught Me to Craft Stories for Different Personalities

Mastering the Art of Storytelling Children are naturally drawn to stories, which help them learn, grow, and make sense of the world. As a parent of 6.5-year-old boy/girl twins with distinct personalities, I have faced the challenge of crafting engaging stories tailored to each child's unique traits. This journey has honed my storytelling skills, enabling me to create narratives specifically designed for each of my children. Diverse Personalities and Preferences of the Twins My daughter is cautious, thoughtful, and pays close attention to detail, while my son tends to be boisterous, enthusiastic, and fast-paced. Their [...]

By |2023-05-06T00:07:29+01:0028 April 2023|Brand Storytelling, Marketing Consultancy, Marketing Strategy|
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Revolutionising Green Tech Landscape: Stand Out and Increase Your Company’s Valuation

Green tech is a rapidly growing industry that presents opportunities and challenges to businesses in renewable tech, environmental tech, and green technology sectors. Companies must constantly innovate and adapt strategies to stay ahead of their competition and build a strong company identity. It is especially important for companies preparing for an IPO, or those seeking funding. We'll discuss various strategies in this blog to help you stand out. We'll emphasize the importance of branding storytelling and its value for brands. We'll incorporate the insights of thought leaders such as Seth Godin, Kevin Kelly and others. [...]

By |2023-04-28T16:51:36+01:0028 April 2023|Brand Storytelling, Marketing Consultancy, Modern Marketing|
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The Art of Storytelling: How to Use Social Media Platforms to Share Your Tech Company’s Brand Story

In order for tech companies to make their mark on the constantly changing world of social media it is important to adapt their brand story to each platform and its unique audience. This guide will explore the intricacies and strategies of social media platforms and how to effectively share and amplify your tech company's story. Facebook: Building an engaged community Facebook offers tech companies a great opportunity to build a community around their brand. Share your brand's story on Facebook requires more than just posting updates. It also involves creating engaging content that resonates and encourages engagement. [...]

By |2023-04-28T18:21:41+01:0024 April 2023|Brand Storytelling, Modern Marketing|
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Turning Up the Volume on Your Brand: How Podcasts Drive Impactful Storytelling and Boost Engagement

In recent years, podcasts have experienced a meteoric rise in popularity, becoming a go-to source of information and entertainment for millions of people worldwide. The surge in podcast listenership presents an exciting opportunity for brands to explore this medium as a platform for impactful storytelling. This article will delve into the potential of podcasts as a brand storytelling medium and discuss how leveraging this platform can drive impactful storytelling and boost engagement. Podcasts as an Intimate and Engaging Medium One of the reasons podcasts have become so popular is their ability to create an intimate [...]

By |2024-03-02T17:31:01+00:0016 April 2023|Brand Storytelling, Marketing Strategy, Modern Marketing, SMEs|
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Standing Out from the Crowd: How the Von Restorff Effect Enhances Your Brand Narrative

In today's saturated market, capturing the attention of your target audience can be a challenging task. However, understanding and leveraging the Von Restorff Effect can give your brand narrative the edge it needs to stand out from the crowd. In this blog post, we'll explore the principles behind the Von Restorff Effect and how it can enhance your brand storytelling, providing you with actionable insights and techniques to make your brand truly memorable. Understanding the Von Restorff Effect The Von Restorff Effect, also known as the isolation effect, is a psychological phenomenon that states that [...]

By |2023-04-13T18:25:15+01:0016 April 2023|Brand Storytelling, Marketing Consultancy, Marketing Strategy|
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How to Utilize Donald Miller’s SB7 Framework for Your Brand Storytelling

Brand storytelling is an integral component of marketing that can help businesses engage with their target audiences, build trust with customers, and ultimately increase sales. Donald Miller's "Building a StoryBrand" features the StoryBrand 7-Part Framework (SB7), which leverages storytelling's powerful ability to create memorable brand messages. In this blog post, we'll look at how to utilize Donald Miller's SB7 Framework effectively communicate with your customers. Step One: (A Character...) Depict Your Customer As the Hero To begin your brand story's narrative effectively, step one of the SB7 Framework is identifying your customer as its hero. [...]

By |2023-05-03T10:48:09+01:0013 April 2023|Brand Storytelling, Marketing Consultancy, Modern Marketing|
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Harmonious Brand Storytelling: Applying Kishōtenketsu to Create Compelling Brand Narratives

We all know that attention spans are dwindling, and as such it's crucial for marketing professionals to engage their audience with compelling brand narratives. One approach that has gained traction recently is the ancient Japanese storytelling technique of Kishōtenketsu. This method offers a unique and harmonious way to craft stories that resonate with audiences without relying on traditional conflict-driven narratives. In this blog post, we will explore the foundations of Kishōtenketsu and offer actionable insights for applying it to your brand storytelling strategy. Understanding Kishōtenketsu Kishōtenketsu is a narrative structure that originated in classical Chinese [...]

By |2023-05-09T09:27:41+01:0010 April 2023|Brand Storytelling, Modern Marketing|
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